It is not surprising to see how energy drinks have become the first beverage choice of many young people around the world. These drinks are high in caffeine with additional ingredients like taurine, guarana, ginseng etc and promise to give you an energy boost, ignite your mind, refresh your body.
The new research, published in the journal JAMA, found that consuming one 16-ounce can of energy drink raised blood pressure and a stress hormone among young adults. It also raises the risks of Cardiovascular Diseases among adults.
“Energy drinks could cause public health problems, says WHO study,” The Guardian reports.
Energy drinks, ‘Boon or Bane? Let’s find out
So what are these so-called “energy drinks”? Where did they come from? What makes them so popular among the youth? Do they really provide you with the energy as they seem to promise or you are compromising on your health and well-being?
Why recent obsession with energy drinks?
We are living in the twenty-first century, high paced and ever demanding life. Every new day throws new challenges no matter what your age or profession. We are all struggling day in and day out to catch up with the fast paced life, hectic schedules and busy lifestyles.
While our life gets crazy busy and hectic, a good night’s sleep goes for a toss. Sleep deprivation can make you feel groggy, fatigued, dazed, sullen and harried. According to estimates, average American adult sleep time has dropped from 8 hours per night to 6.5 hours in recent years. Experts suggest the lack of sleep is likely the primary reason for the lack of energy experienced by people.
Caffeinated beverages like energy drinks seem to be the immediate solution when we are completely drained and spent.
Energy drinks market in the US
No wonder energy drink sales are skyrocketing and becoming the beverage of choice among Americans. According to the “Energy Drinks and Shots: Market Trends in the U.S.” report, sales of energy drinks and shots will grow to a value of $21.5 billion by 2017. WOW.
The popularity of energy drinks can be credited to the aggressive and snazzy marketing campaigns targetted at the youth. No denying, these hip and edgy advertisements promise energy pep, help stay up and bright, enhance performance, stamina which fits in perfectly to the aspirations of the youth.
Though youth are the largest consumers of energy drinks, it is catching up with every age group who is looking for an extra boost of energy that means most of us.